• Leisure - Sports, Yoga, Golf
• Social life - Bars, Dancing
• Shopping - Fashion shoppers, Malls
• Brands - Visits/shops at a certain brand
• Food - Restaurants. Coffee Shops
• Entertainment - Movies, Bars
• Exercise - Walking, Runner, Bicycle
• Exercise Level
• Device Properties - Model, SIM, Battery
• Device Settings - language. Font, Zoom
• Devices - Phone model, Smartwatch
• Interests - Movies, Books, Music, Sports
• Active Screen
• Device Usage